Gamification remember when the bash crew laughed here at PB's discussion of "gamification"?
Well... Gamification Market worth 5.5 billion by 2018
DALLAS, June 4, 2013 /PRNewswire/ --
According to new Report "Gamification Market [(Consumer Gamification,EnterpriseGamification) by Deployment (On-Premise, On-Demand); Application (Marketing, Sales, HR, Support, and Development); Size (SMB,Enterprise)]: Worldwide Market Forecasts and Analysis (2013 - 2018)", is estimated to grow from $421.3 million in 2013 to $5.502 billion in 2018. This represents a compound annual growth rate (CAGR) of 67.1% from 2013 to 2018. In the current scenario, the 'Consumer Goods and Retail' vertical continues to be the largest adopter of Gamification Solutions.
Gamification, despite the great deal of hype and glory, is amongst the most misunderstood catchphrases in the industry. Gamification Market has significant potential that can change the dynamics of employee engagement, rewards and recognition and customer loyalty, globally. The mechanics of gamification, that is rewarding people with points and other incentives, have been around since ages; it is the explosion of the digital world which has made marketers and product managers think of it as a packaged motivational tool.
https://www.prnewswire.com/news-releases/gamification-market-worth-55-billion-by-2018-210042381.html