Thorsten Heins Keeps His Word
Disclosure: I am long BBRY. (More...)
The past couple of weeks have been quiet with nothing coming from BlackBerry (BBRY), but that has changed this week. I was not intending to write another article before this Friday's earnings call, but there have been some major announcements. The noise coming from BlackBerry may foreshadow what is to come Friday morning.
I had previously not been impressed, with the previous BlackBerry CEO regarding a string of broken promises, and product deadline extensions. With the present CEO Thorsten Heins, I have been acutely aware of his statements and the timbre of his promises. So far, I have not been disappointed and I am left wondering if this pattern will continue past Friday's earnings call. Previously Thorsten Heins stated , he sees sales in the "tens of millions" for the new Q10 smartphone device. With the new information presented this week, this statement might very well be true.
Q5 released
BlackBerry has released the new mid-range Q5 smartphone in Dubai. The Q5 comes in different colours, with a downgraded set of features. The Q5 still runs the new BB10 operating system, but at a significantly reduced price point. At $400, the Q5 is nearly half the price of the Q10 at $735. The value this information brings to investors, is the adherence to the projected availability date. As the Q5 is the third device manufactured by BlackBerry within 6 months, it would be easy for the Q5 to be delayed by BlackBerry.
In South Africa, the BlackBerry Q5 will be available on Thursday June 27th from Vodacom World.
Secure Work Space for iOS and Android
A new revision of BlackBerry Enterprise Service - BES 10.1.1 has been made available, to support iOS and Android devices in the corporate environment. This feature was promised to be released this month, as was delivered on time.
There has been some debate about this feature cannibalizing sales of the new BB10 smartphones. This may be true, but with the growing global market, gaining a corporate foothold will aid long term goals. Additionally, corporations adopting BES 10.1.1 may standardize on one brand of a client device for simplicity, and a lower total cost of ownership.
BlackBerry Enterprise Service 10 has been evaluated by many corporations worldwide. Currently there are over 18,000 BES 10 servers installed globally.
The annual client licenses will cost $99 for each Android or iOS device. Below are some screenshots from the mobile devices running secure workspaces.
iPhone email view