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SteveVirtue

Senior Director, Public Affairs & Communications at Prospectors & Developers Association of Canada PDAC

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Steve Virtue's Overview

Steve Virtue's Summary

Steve Virtue has been a practicing Public Affairs specialist since the mid 1990’s. He has a diverse range of experience managing issues and developing relationships for clients at the municipal, provincial and federal level. Throughout his career he has maintained senior level positions as both a political advisor and consultant within the public and private sectors.

Steve has a Masters Degree in public administration highlighted by his thesis which concentrated on public affairs and government relations strategies for broader public sector organizations. He has been a guest lecturer at the University of Toronto, Humber College as well as at the Ontario’s Directors of Education Conference.

Specialties

Steve delivers exceptional results by using his appreciable understanding of legislative affairs, communications and marketing. His experience in politics, crisis management and stakeholder relations provides exceptional strategic advice to senior executives and Boards.

Steve Virtue's Experience

Senior Director, Public Affairs & Communications

Prospectors & Developers Association of Canada PDAC

Nonprofit; 11-50 employees; Mining & Metals industry

– (11 months)Toronto

Director of Communications

Prospectors & Developers Association of Canada PDAC

Nonprofit; 11-50 employees; Mining & Metals industry

– (1 year 5 months)Toronto, Ontario, Canada

Director, Marketing and Communications

OCAD University

Educational Institution; 501-1000 employees; Higher Education industry

– (1 year 8 months)

Director of Government Relations

Canadian Marketing Association

Nonprofit; 11-50 employees; Marketing and Advertising industry

– (1 year 6 months)

Manager Corporate Communications

Hamliton-Wentworth District School Board

– (2 years 1 month)

A Senior Manager responsible for a team of eight staff as well as external consultants focused on providing the Board of Trustees and Senior Executives with strategic counsel in four primary areas:
o Government & Public Relations
o Stakeholder Education & Awareness
o Media Relations & Issues Management
o Corporate Communications & Marketing

Reported directly to the CEO on the development of corporate communications strategies and products
o Increased distribution by over 1,000% while reducing development and production costs by 30%

Devised marketing strategy to promote, retain and attract new students to the board as well as effectiveness measures.

Worked with a leading market research firm to deilver pioneering Canadian research to the executive to help inform more qualified business decisions

Utilized progressive consultation strategy to redesign a consumer oriented web presence that focused on client needs

Senior Communications Advisor

Ontario Government

Government Agency; 10,001+ employees; Government Administration industry

– (6 years)

Responsible for the development of corporate communications and public relations strategies and products designed for distribution throughout executive levels of the Ontario government, as well as private sector vendors and the public.

Design and delivery of communications initiatives designed to convey complex I&IT projects - ensuring maximum understanding and compliance

Recommend, develop and implement a wide range and diversity of enterprise-wide internal and external communications initiatives

Developed marketing, communications and outreach strategies for www.ShowcaseOntario.com Resulted in increased participation by over 50% in two consecutive years

Managed communications/creative team as well as third-party consultants in the ongoing development of communications and marketing products targeted at senior executives, key political figures and the public

Developed, and designed a management level training course in “Stakeholder Relations” for senior staff

President (SAC/HFS)

Humber College

Educational Institution; 1001-5000 employees; Higher Education industry

– (2 years)

President of the Student Association

Steve Virtue's Skills & Expertise

1. Social Media
2. Public Relations
3. Communications Strategy
4. Corporate Communications
5. Media Relations
6. Issues Management
7. Crisis Management
8. Stakeholder Relations
9. Government Relations
10. Strategic Communications
11. Marketing Communications
12. Social Media Marketing
13. Community Relations
14. Crisis Communications
15. Writing
16. Internal Communications
17. Integrated Marketing
18. Marketing Strategy
19. Speech Writing
20. Strategic Planning
21. Public Speaking
22. Market Research
23. Advertising
24. Social Networking
25. Brand Development
26. Reputation Management
27. Press Releases
28. Non-profits
29. Strategic Thinking
30. Strategy Development
31. New Media
32. Business Strategy
33. Strategy
34. Communications Planning
35. Public Affairs
36. Public Policy
37. Corporate Branding
38. Digital Strategy
39. Internal & External Communications
40. Brand Management
41. Project Management
42. Marketing
43. Email Marketing
44. Content Development
45. Digital Media
46. Content Strategy
47. Research
48. Message Development
49. Publications
50. Policy Analysis

View All (50) SkillsView Fewer Skills

Steve Virtue's Education

Central Michigan University

MA, Public Administration

–

York University

BA, political science

–

Humber College

–

unionville high school