Response from Tony... Tony responded to my questions and disagreed with Peter's comments. Here is a portion of his reply:
"
I don't agree with Peter.
The market is evolving and just now waking up to the need for data security. Security is rather binary - either you are you aren't. There is not much truth to "levels of security".
The "challenge" we face is education and changing behaviors. Route1 definitely has brought to the market a technology that is superior in many ways - changing behaviour takes time.
See the Coca-Cola breach from last week as a reminder of how far behind Corporate America is with its investment in data security. "