RE:The "other ADM" needs a blockbuster very intense
seems that i am on the right track...
https://www.foodnavigator-usa.com/Suppliers2/Has-soy-lost-its-sparkle-Not-from-where-we-re-standing-says-DuPont-as-it-taps-into-high-protein-craze?utm_source=AddThis&utm_medium=Twitter&utm_campaign=SocialMedia/#.UzCkJDYkX88.twitter