MyScreen.....old news MyScreen.....old news
What is the launch offer?
To get users motivated Claro will offer free SMS to anyone that registers. Claro users can earn points for participating in the launch and win points and prizes.
From the press release:
MyScreen CEO Maurizio Angelone has said: “This is our second major commercial deployment following our launch last month in Mexico and we are very pleased to see all our hard work result in achieving yet another major milestone. We have now started to collect revenue in Mexico, and look forward to doing the same in Brazil shortly.”
What we think?
What I like about this service is something called “ad value hot keys“. Basically, with this mobile advertising offer users get all the usual benefits of SMS, opt-in, choosing which types of ads they get etc. But the keys seem to go a step further by offering operators extra targeting options with in the ad campaign. This means that more specific or niche ads can be served within ads to maximise the potential of click through. With this, I am not surprise the CTR is 20%.