RE:Yahoo Bought ItSame Story With INT and Yappn, TUMBLR burnt through over 125 million just like INT,
TUMBLR was just a simple Blog Site
Now we know, sort of: Tumblr,
which had raised $125 million since 2007, had $16.6 million in cash left
Yahoo Bought It For
Yahoo buying Tumblr for $1.1 billion,
vows not to screw it up
(Reuters) - Yahoo Inc will buy blogging service Tumblr for $1.1 billion cash, giving the Internet pioneer a much-needed social media platform to reach a younger generation of users and breathe new life into its ailing brand.
The deal, announced on Monday, is a bold bet by Yahoo Chief Executive Marissa Mayer to revitalize the company by co-opting a Web property with strong visitor traffic but little revenue.
The combination of Yahoo and Tumblr creates an online powerhouse with roughly one billion users, which will draw in more advertisers and help Yahoo keep visitors on its properties for longer periods of time, Mayer told Reuters in an interview.
https://www.reuters.com/article/2013/05/20/us-tumblr-yahoo-idUSBRE94I0C120130520