Affinor Growers appoints Easthom to advisory board
2014-06-02 13:52 ET - News Release
Mr. Sebastien Plouffe reports
AFFINOR APPOINTS GROCERY RETAIL EXPERT PREVIOUSLY WITH OVERWAITEA AND CHOICES MARKETS TO ITS ADVISORY BOARD
Affinor Growers Inc. has appointed Rick Easthom to its advisory board.
Mr Easthom's previous experience as Director of Corporate Brands for the Overwaitea Food Group, and Manager of Retail Development for Choices Markets, will give Affinor Growers an instant advantage in the merchandising and distribution its products.
Mr. Easthom has extensive grocery retail experience. He is an authority in developing products, packaging, launching and merchandising them at retail while maximizing sales and profit. He has a comprehensive background in management and brings superior skills as an analyst, negotiator and planner. Rick has the unique ability to lead and direct merchandising teams. As Director of Corporate Brands for Overwaitea, he used his people skills and his negotiating talents to develop a dynamic team that created new products to meet changing market demographics and improve on old products by re-packaging. These changes and his new team focus, helped to deliver exceptional increases in sales and profit.
Rick Easthom also brings great wisdom in building distribution networks and he understands all the dynamics of getting a product to the retail store. For Choices Markets he was on the cutting edge of the new wave into a Heath conscious new consumer. He brought all his Overwaitea knowledge to assist them in becoming a functioning retail Health Care Chain. He was able to mentor people in new positions that he created to accomplish his objective. Being a small chain of 6 stores, Rick managed all the expense side of the business, all supply contracts, leases and managed all new construction projects.
Rick Easthom is active in his community and has been a Lion, a Kinsman, and a member of Chamber Of Commerce or local business association. He is also a boating instructor and currently sits as past Commander for Fraser Squadron and as Multicultural officer for CPS Pacific Mainland District. The Company has granted to Mr. Easthom one hundred thousand incentive stock options to purchase common shares. The options are exercisable on or before June 2, 2019.
Nick Brusatore, Chairman of Affinor, comments: "I am very pleased to have Rick on our Advisory board as he brings a tremendous amount of experience to our company and will assist in the negotiations into the wholesale markets and help position Affinor as a global leader in Vertical Farming. He is also a long time Colleague of mine."
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