RE:Ralph Garcea's updatePlease correct me if I have my facts wrong. Since the CE's are getting the full 3DGO app for free, plus getting a cut of every 3D movie rental, thereby benefitting by selling more 3D TV's and getting income from movies to boot, wouldn't you think they would pay the upfront cost to have the 3DGO store converted to their platform? Guess I don't get the business either. The technology isn't generating a payback, I say sell the company now to get the return to shareholders on the technology investment, assuming it's still usefull to a Netflix for its quality/compression attributes. Otherwise I don't see what's going to move the share price for a long time.