Shark Tank and author of Display of Power and the Brand fashion designer, author and television personality who has a net worth of $250 million. Daymond John earned his net worth as the founder, former CEO and president of the urban clothing brand FUBU. FUBU, which stands for "For Us By Us" was a highly successful fashion company in the 90s and early 2000s. The brand's popularity has since waned. FUBU was primarily focused on manufacturing hats, accessories and clothing aimed at a young urban consumer. Daymond founded the company in 1992 in order to sell $10 knock-off hats from a street corner in New York City. When the company was still young, Daymond worked as a waiter at Red Lobster to support himself and his business. Seeing the passion and potential in her son's eye's Daymond's mom famously mortgaged her house in order to raise $100,000 worth of startup capital. Within six years of being founded, FUBU was generating more than $350 million a year in revenue. To date, FUBU has earned more than $6 billion in worldwide sales. Daymond John is also famous for appearing as a judge on the television series Shark Tank and as the author of Display of Power and the Brand Within. He was born in Brooklyn, on New York February 23, 1969.