RE:RE:RE:22,510,633 Media impressions up to September 8 at MBFWGood post Buffalo, Cheers.
For the people whom do not know what Media Impressions are, here is an excerpt;
Media Impressions
In addition to Counting Clips, many PR people calculate Media Impressions (the number of people who may have seen an article, heard something on the radio or in a podcast, watched something on television, or read something on a web page or blog).
This is a navigational metric. It can help you navigate toward higher profitability but it can't help you measure profitability. For measuring profitability, you need evaluative metrics.