One World Holdings, Inc. (OWOO) Addresses Major Unmet Toy Ma One World Holdings, Inc. (OWOO) Addresses Major Unmet Toy Market
America has long been known as the great melting pot, a place where people of all races and cultures have struggled to learn how to live together in one society. It’s a process that begins early, when children establish a sense of themselves, and a direction in life, based upon what they see around them, including the toys they play with. For young girls, dolls can be especially important in forming this early image. But what does it tell a child when the only dolls available don’t look like them or their family or perhaps any of their closest friends? What message does it convey about their value or potential in society? And yet such limitations have been an all-too traditional weakness in America’s toy industry.
The One World Doll Project, a subsidiary of One World Holdings, Inc., was created to address exactly this important issue, through the design and marketing of a growing line of multicultural play dolls. The One World Doll Project was established in 2010, based upon what the founders recognized as a major unmet need of multicultural children when it came to dolls. Led by worldwide famous doll designer Stacy McBride-Irby, the goal was use dolls to spur a positive self-image in young women and girls of all races and cultures. After extensive research, the company released its Prettie Girls!™ line of multi-cultural fashion dolls, each a unique blend of look and background, including individual stories, hobbies, and inspirational goals.
But the company’s ultimate target market is not limited to America. With the growing pace of globalization, cultural mixing now describes much of the world. The company expects to take advantage of its unique and expanding line of dolls, and this growing worldwide need, by building a powerful online and retail store presence in many countries. In addition, they are not only targeting children, but also a strong collector’s market. The company has already signed agreements with Toys “R” Us and other important retailers, and the dolls have been featured in numerous news and industry publications, both online and print. They’ve also recently released their first celebrity collectors’ doll, modeled after supermodel Cynthia Bailey from The Real Housewives of Atlanta.
For more information, visit www.oneworlddolls.com
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