Yappn Corp YPPN

Technology Software - Application

Yappn Corp. delivers real-time language translation products which enable vendors and consumers to communicate freely with one another, each in their own preferred languages. The Company offers a set of tools to engage consumers in approximately 67 languages. The Company translates the words, as well as the context and syntax, thereby ensuring that what is written in one language is translated into another. It detects the online or mobile user’s preferred language and can translate the communication into the user’s language in real-time. It offers products for eCommerce, customer care, enhanced messaging collaboration such as intranets, gaming or social platforms, online marketing, and custom translation solutions to a variety of verticals including entertainment, retail, and marketing. Its tools and solutions are built with industry technology and hosted on the Microsoft Azure cloud-based platform, which provides Company with global reach, dependable presence and scalability.

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Yappn Corp > 43 MILLIONS IMPRESSIONS OF AN EXTREMELY OBSCURE METRIC

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Comment by Tgarfieldon Sep 13, 2014 9:56am

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Post# 22933277

RE:RE:43 MILLIONS IMPRESSIONS OF AN EXTREMELY OBSCURE METRIC

If an ad is shown for 1 second you have an impression. If you have 4 ads on a page that change every 10 seconds, then after a minute, that user generates 24 impressions. If he refreshes the page there are four more. There are better metrics. One thing is for sure, a 100 impressions does not mean a 100 users.

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