WRIT Media Group, Inc. (WRIT) Unveils Schedule for NASCAR® O WRIT Media Group, Inc. (WRIT) Unveils Schedule for NASCAR® On-Car and Driver Branding
Today, WRIT Media reported its wholly owned subsidiary, Retro Infinity, Inc., has partnered with Rick Ware Racing for eight major racing events in the United States and Europe. Branded as the Rick Ware Racing Retro Infinity “Drive to Championship Weekend,” the eight select motorsport events will include the NASCAR Sprint Cup, the NASCAR Nationwide Series, the NASCAR Camping World Truck Series, and the NASCAR Whelan Euro Series race.
At these events, Retro Infinity will be unveiling many of its mobile gaming titles, and it plans to make a significant announcement during the Homestead Miami Championship weekend. On top of direct car and driver logo branding, Retro Infinity will be raising public awareness of its brand and its mobile gaming title brand Amiga Games via a social media campaign in conjunction with other promotions. These will include printed materials available at the racetrack, contests, event-related NASCAR® national press releases, stories, and team owner and driver interviews. Retro Infinity is a publisher of classic video games on today’s mobile devices, including the Amiga games brand.
“NASCAR® provides an exciting environment in which to provide awareness and showcase our mobile gaming products, and we look forward to further enhancing the fan experience at home, at the track, and on the go for these races,” commented Retro Infinity CEO Eric Mitchell.
Scheduled drivers at the racing events include:
• Timmy Hill (Sprint Cup driver and 2011 Nationwide Series “Rookie of the Year”)
• Carlos Contreras (multi-time Mexican championship driver)
• Stanton Barrett (veteran NASCAR driver & Hollywood stuntman & director)
• Kevin O’Connell (California NASCAR & IMSA road course driver and the first American to road race NASCAR Europe)
These nationally televised motorsports events will feature Retro Infinity and Amiga Games as the primary brand, which will receive prominent logo placement on RWR race cars, driver uniforms, and crew uniforms:
• NASCAR Nationwide Series Dover Race Sat Sep. 27 / 03:30 PM ET / Dover, Delaware Int’l Speedway
• Kansas Lottery 300 (Nationwide Series) Sat Oct. 04 / 03:30 PM ET / Kansas City Speedway
• NASCAR Nationwide Series Charlotte Race Friday, Oct. 10 / 07:30 PM ET / Charlotte Motor Speedway
• NASCAR Whelan Euro Series Sat Oct. 11 / Sun Oct. 12 / Le Mans France – Circuit Bugatti
• Kroger 200 (Camping Truck Series) Sat Oct 25 / 01:30 PM ET / Martinsville VA
• Goodys Headache 500 (Sprint Cup Series) Sun Oct 26 / 03:30 PM ET / Martinsville VA
• NASCAR Nationwide Series Phoenix Race Sat. Nov. 08 / 04:00 PM ET / Phoenix International Raceway
• Ford Ecoboost 300 Sat. Nov. 15 / 04:30 PM ET / Homestead-Miami Speedway
For more information, visit: www.writmediagroup.com
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