PGA TOUR Launching New Digital Subscription Service in NZ In reference to my previous post about how the PGA Tour is using technology provided by Neulion in order to steal business away from Sky Television (cable provider). The question remains whether consumers are willing to adapt to viewing content online vs. viewing it on cable television. This is a debatable point, however trends suggest there is a move towards viewing more content online vs. traditional cable.
With this latest announcement, Neulion continues to expand its reach into the sports world. Numerous sports organizations now leverage Neulion technology towards reaching their audience, including hockey, golf, tennis, football, basketball, soccer and various college sports teams. I would expect organizations like the Olympcs and Pan-Am games will soon be using Neulion technology to stream individual events to consumers online.
Based on this information, I continue to hold my core position in Neulion stock.
PGA TOUR Launching New Digital Direct-to-Customer
Subscription Service in New Zealand
https://www.neulion.com/fls/30000/pdfs/pga_pdf_1.pdf
PGA Tour launching new digital subscription service in NZ