One World Holdings, Inc. (OWOO) Delivers High Quality, Diver One World Holdings, Inc. (OWOO) Delivers High Quality, Diverse Fashion Doll Lineup as Holiday Season Rapidly Approaches
With the domestic toy and doll market slowing in recent years amid tough competition from China and the fashion doll segment in particular growing slower than other sub categories, it has become increasingly difficult for doll makers to capture the attention of consumers. NPD Group data from last year shows toy sales were off by about 1% from the $22B pulled down in 2012, a figure that has followed the industry for almost a decade now. To a certain extent this stagnant growth is attributable to the massive upswing in video games and small electronics taking more and more of the market share, but it is also due to a considerable lack of variety among the offerings of the dominant brands from Mattel (NASDAQ: MAT) like Barbie and the Disney Princess offerings.
The biggest play of the year looks to be the Disney (NYSE: DIS) animated film Frozen products, whose cachet value looks extremely high after the success of the film as we head into this year’s holiday season. Major domestic toy retailer Toys “R” Us pegged the Snow Glow Elsa Doll as the top pick going into Christmas 2014, riding high on the $1B plus in ticket sales the film made and related consumer market full of young girls enamored of the film’s characters. TTPM (Time to Play Magazine), the veteran industry trade publisher that has tracked sector performance for decades now, recently indicated that initial sales reports look positive and that spending was up broadly with a “good buzz” going into Q4.
One of the more compelling plays in the sector today, One World Holdings, Inc. (OTCQB:OWOO), continues to gain ground with The Prettie Girls!™ line of multicultural fashion dolls via their One World Doll Project subsidiary. Developed by OWOO lead-designer, Stacey McBride-Irby, in conjunction with legendary collectors doll designer Robert Tonner and The Tonner Doll Company, The Prettie Girls! brand features a lineup of beautiful, ethnically diverse, and positive role models for young girls, with African-American, African, Caucasian, Hispanic, and South Asian dolls. Such a product portfolio, as diverse as America’s continually evolving cultural demographics, is more appealing to a wider audience and the company has already signed a retail partnership with Toys “R” Us, making the lineup available on Toysrus.com.
Similar retail expansion with the HEB Grocery Company’s chain of locations, tipped off by overwhelmingly positive direct feedback from mothers who are ecstatic to finally find a brand of doll for their daughters that is not only diverse, but contemporarily fashionable, has led OWOO to place a big production order in order to bring inventory levels for The Prettie Girls!™ up to 75k units in anticipation of the holidays. Ten HEB stores placed new orders in June amid growing receptivity across their retail footprint for the dolls and after OWOO founder Trent Daniel made a rousing presentation in front of some 80 store managers.
To further shore-up this growing receptivity to the strikingly diverse doll line, OWOO has entered into an $800k private equity partnership with renown NY hedge fund, Blackbridge Capital, in order to tighten up the balance sheet. The company is on-track to consolidate and eliminate several large convertible notes this quarter as a result of the partnership, totaling over $415k and putting the company within striking distance of their 2014 goal of reducing total debt by 50%. Also notable, OWOO has managed to secure a premier spot at Toy Fair 2015, where OWOO will unveil the full line Prettie Girls! dolls.
A far cry from the staid old Barbie brand, with girls from a diverse cultural heritage in decidedly modern fashions, The Prettie Girls! could be just the ticket to retake lost ground in the fashion doll segment this Christmas and OWOO is betting that the HEB and Toys “R” Us endpoints will help accelerate sales nicely.
To learn more, visit the One World Holdings website at www.oneworlddolls.com
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