One World Holdings, Inc. (OWOO) Visualizes Play Time Differe One World Holdings, Inc. (OWOO) Visualizes Play Time Differently
In pioneering a line of impeccably designed multi-cultural dolls, The One World Doll Project, a One World Holdings subsidiary, is offering inspiration and meaning to a multi-cultural audience. One World’s Prettie Girls! dolls are unlike other dolls on the market. They are a unique collection of multi-cultural fashion dolls that reflect the evolving demographics of the United States and a spot-on representation of what has been missing in the play and fashion doll space for years, and One World is taking full advantage of the opportunities to be had with these dolls.
As with any new inventory (The Prettie Girls! dolls were launched in 2013), retailers were initially apprehensive about taking a big position with the newly-released dolls but their bets are paying off. They are finding that the dolls are worth the investment.
One World had a recent, successful, sold-out launch of The Prettie Girls! dolls at H-E-B stores, which encouraged other mega-stores to start negotiating vendor agreements with the company. This launch substantiated the messaging and goals of The One World Doll Project; it confirmed that children are excited to play with dolls that they can relate to and that have fun stories to build upon.
Thanks to that successful H-E-B launch, One World was able to arrange for distribution internationally through prestigious online retailers, such as Wayfair.com, DollGenie.com, PattyCakeDoll.com and AngelicDreamz.com, who are positioning the doll line for rapid and expanded sales. Combined, these vendor relationships are affording The Prettie Girls! a presence with associated online retailers, such as Sears.com and eBay, and laying the foundation for other national and regional “brick and mortar” store chains to follow in their footsteps.
With the holiday season around the corner, One World’s management is gearing up for a flood of orders since the company is presently, and actively, negotiating with retailers to carry The Prettie Girls! dolls. With the imminent expansion of its current vendor relationships and the closing of current prospects in the works, management is expecting the upcoming holiday season to establish One World as a serious competitor.
For more information, visit www.oneworlddolls.com
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