BlackBerry Ltd T.BB

Alternate Symbol(s): BB

Technology Software - Infrastructure

BlackBerry Limited is a Canada-based company, which provides intelligent security software and services to enterprises and governments worldwide. The Company leverages artificial intelligence (AI) and machine learning to deliver solutions in the areas of cybersecurity, safety, and data privacy and specializes in the areas of endpoint management, endpoint security, encryption, and embedded systems. It operates in three segments: Cybersecurity, IoT, and Licensing and Other. Cybersecurity consists of BlackBerry UEM and Cylance cybersecurity solutions (collectively, BlackBerry Spark), BlackBerry AtHo, and BlackBerry SecuSUITE. The Company’s endpoint management platform includes BlackBerry UEM, BlackBerry Dynamics, and BlackBerry Workspaces solutions. The IoT consists of BlackBerry QNX, BlackBerry Certicom, BlackBerry Radar, BlackBerry IVY and other Internet of things (IoT) applications. Licensing and Other consists of the Company’s intellectual property arrangements and settlement award.

TSX:BB - Post by User

BlackBerry Ltd

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Comment by Makemoney3on Nov 25, 2014 10:38am

159 Views

Post# 23161357

RE:RE:What's the game with the iPhone "trade-up" program?

Superb post. Fully agree with your points.

Is it also possible that they would use the trade-in plan to survey the IPhone users on why they are switching ? Then, formulate a marketing plan to target the broader IPhone market ?

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