WRIT Media Group, Inc. (WRIT) Well-Positioned To Deliver Cla WRIT Media Group, Inc. (WRIT) Well-Positioned To Deliver Classic 90’s Games To Burgeoning Mobile & Roku Set-Top Audiences
WRIT Media Group is making a name for itself in the burgeoning mobile gaming space via their wholly-owned Retro Infinity Inc. subsidiary, amid swelling global sales that have the broader gaming industry set to top $102.9B within the next three years (market research firm Newzoo). The growth of gaming in Asian and European markets, and the rise of mobile gaming, driven by the proliferation of smartphones and tablets, are two of the strongest industry drivers today. Smartphones and tablets are on-track to double in market size, hitting around $35.4B over the same three-year interval, growing to dominate roughly one-third of the entire global gaming market, even as Asian and European markets (some of the biggest growth vectors) collectively come to represent around 80% of all online and mobile games (Digi-Capital).
The Asian gaming boom in particular has created a ripe market for indie developers and the re-release of classic games through mobile devices and the growing set-top market, a phenomenon which is bringing smaller new and old titles alike to much wider audiences than ever before. A trend clearly illustrated by the 29% jump in sector M&A activity from 2012 to 2013, when activity hit a record $5.6B (and that’s excluding the $2.3B Activision Blizzard/Vivendi spinout). Mobile gaming alone is set to grow 21% or more in the next year, hitting $30.3B by late 2015, as mobile begins to eclipse even the sprawling console market, largely on strength of 86%-plus growth in Southeast Asia and China.
Tablets are growing even faster than smartphones, with the iOS and Android space in Japan giving a good indication of how white-hot the market truly is. With the advent of an ever larger set-top box space thanks to companies like Roku, which did over 15M unique channel downloads back in 2011 alone, the opportunities for gaming content providers savvy to the massive mobile and set-top spaces, are on-par with sector opportunities for investment and M&A activity. Last year was a firestorm of M&A activity, close to 2010 levels even, and over 86% of IPOs during 2011 through 2013 were from Chinese, Japanese, and South Korean companies, giving investors and content developers alike a sense of the underlying global gaming market’s incredible dynamics, driven by strong tailwinds in Asia. The right kind of game has universal appeal too and this is particularly true for many of the older platformers and such, as well as newer indie games built around the same kind of tried and tested game mechanics, like shooters or puzzle games.
Retro Infinity, which publishes classic games, like legendary titles from brands Amiga and Atari, did an entertainment software license agreement deal earlier this year with Tommo, Inc., the global publisher/licensor of a whopping library of over 300 titles, many of which are near and dear to gamers who are now adults and fondly remember the titles from back in the 90’s (as well as having access to more than their parent’s capital). Tommo, via their award-winning Humongous Entertainment Brand, as well as via 100 plus of the greatest games ever published, by brands instantly familiar to any retro gamer worth their salt, like Accolade, Microprose, and Spectrum Holobyte, represents a huge product pipeline for WRIT that is perfect for re-launching to new venues like mobile and set-top. The WRIT/Tommo deal will bring a sizeable new portfolio of games to the company’s already impressive catalog of classic retro games, making them available on mobile, set-top and desktop devices via the company’s branded distribution arrangements with Roku’s Game Channel, as well as the Microsoft and Samsung App Stores.
Many of these games are simple, intuitive concepts, with time-tested and proven game mechanics that can appeal to wide audiences, irrespective of language, and yet they look and play great on both small and large screens. It’s a potential goldmine, and with the release of Retro Infinity’s online point of sale platforms, www.RetroInfinity.com and www.AmigaGamesInc.com, set to offer downloads for Windows, as well as Windows phone, iOS, and Android (where gamers can get their favorite classics as a standalone app), the amount of traction these classic games can get will be limited only by brand exposure and marketing. Something which WRIT intends to be on top of from the word go, as evinced by the company’s brilliant move to get their brand associated with the enormously popular NASCAR brand via efforts such as their recent placement on the Nationwide Series’ RWR Racing cars in the NASCAR DAV 200 (Honoring America’s Veterans) and subsequent Ford Ecoboost 300, seen by millions.
For more information on WRIT Media Group, visit: www.writmediagroup.com or www.retroinfinity.com
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