Pure Hospitality Solutions, Inc. (PNOW) Barrels through Year Pure Hospitality Solutions, Inc. (PNOW) Barrels through Year-End to Take 2015 by the Horns
Pure Hospitality Solutions is wrapping up a transformational year in which the company underwent a significant rebranding facilitated by its current chief executive officer, Melvin Pereira.
In September Pereira joined PURE, which at the time the company was doing business as Oriens Travel & Hotel Management Corp. A week after assuming his new executive post, Pereira issued his first public statement in which he promised shareholders change under the banner that “failure is not an option” and likened the public market to a circus failing a key segment of the investment community.
“Running a micro-cap, non-reporting, pink sheet sub-penny stock company, is not what I wake up on any given day, aspiring to do with my life. My limited knowledge of the public markets leads me to feel that this place is like a circus vs. a place for serious investors, who mean to be part of a serious developing company. However, in all fairness to Shareholders, how can serious investors commit to a company for the long term, when so many of the CEO’s in this area are the ring masters of the most elaborate shows on earth! The fact is, I do not have time for the show. As they say, not my circus not my monkeys!,” he wrote.
From there the CEO unrolled his aggressive blueprint to move the company forward with intentions to:
• Complete the merger of E-Net and Oriens;
• Integrate current assets into Oriens;
• Complete any viable open acquisitions Oriens began;
• Raise additional capital;
• Look to add one or two additional properties to the real estate portfolio before year-end;
• Rename, rebrand, restructure and reposition the company;
• Complete the audit with a view to up-list to a higher exchange;
• Re-launch the retooled version of the FROL online booking engine;
• Re-launch the HotelPure brand under new image and business model; and,
• Begin creating a comprehensive GDS packaging system to make this Company a viable candidate for possible partnerships with airlines and hotel chains.
Pereira’s stated plan was to fulfill these tasks within six months and with the clock ticking, he got to work. A mere two months later, the company has crossed off roughly half of the list. The company successfully merged with E-Net and rebranded as PURE, grown its real estate portfolio with several million dollars in hard assets, initiated a revenue generation plan and subsequently secured its first revenues.
On seemingly momentous progression, the company last week said it is has nearly completed the retooling of its FROL (Friendly Reservation Online) technology. FROL was tested by more than 30 independent U.S. hotels, the majority of which reported a significant increase in booking rates using the tool.
In the news release, the Pereira stated: “That being said, those test were conducted in a highly saturated market, where Expedia, Priceline and their respective subsidiaries rule. Today, we’re smarter. We will launch the new FROL hospitality booking engine in one of the world’s top ten countries to invest. That is not saturated with Online Travel Agencies (OTA’s), and, also happens to have one of the fastest growing tourism economies in the Central America-Caribbean region. Costa Rica.”
With the first phase of restructuring completed, Pereira slightly readjusted his plan to reflect its rapid achievements and in a news release dated December 10 stated:
“There is a lot to discuss with the FROL. However, there is still much to do while we are building this company prior to the launch of the re-tooled version of our hospitality booking engine.
“Management indicates that the company’s agenda reflects:
1. Begin branding properties with the new ‘by PURE’ brand
2. Complete the reduction of debt
3. Conduct first shareholder conference call
4. Move to complete audit
5. Up-list to a higher exchange
6. Initiate the second phase of the restructuring – the ‘Give Back’
7. Host first shareholder live conference event in Costa Rica, and,
8. Launch the new and improved version of the FROL.”
Under Pereira’s leadership, PURE is unarguably on a roll. The CEO has maintained his no-nonsense, no-excuse approach to company growth and positioned PURE as a high-potential, rapidly moving hospitality technology.
For more information, visit www.purenow.solutions
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