Frequent users by FY endRouthier at the last CC said he is planning to get to 50k frequent users by FY end. He also defined a frequent user as someone renting 10 movies or more per year. The question that didn't get asked is how many movies do you need to get to have someone willing to rent 10 movies per year? And how much this will cost to get this number of movies. I would say at least triple that 10 numbers. At least. So you need 30 new movies per year. Also since for some movies we only get a window and then we lose it, they would need to tell us how much it will cost to have a regular influx of movies year after year that you don't keep. This goes into the recurrent cost of the service.