RE:RE:Consumers no matter the productYou are quite right - many people will pay a premium for quality medicine. There are players in the MMJ market looking to charge twice BED prices - deliberately targeting the high end. Even in other markets the low end of the market is not always the best place to be. People drive to the coffee shop to pay $2 a cup when they could have brewed at home for 2 cents a cup, they put premium in their car that only requires regular, the go to fine dining restaurants. Selling on price is a last resort. Better to be able to offer a premium product and collect that premium price if you can.