BETHESDA, MARYLAND--(Marketwired - Feb. 17, 2015) -Snipp Interactive Inc. ("Snipp") (TSX VENTURE:SPN), an international provider of mobile marketing solutions listed on the TSX Venture Exchange (Trading Symbol: SPN), has signed a Master Services Agreement (MSA) with Kellogg Company ("Kellogg's").
Kellogg's is the world's leading cereal company and a member of the Fortune 500 largest corporations in the United States. Kellogg's cereals, frozen foods and snacks can be found in more than 90 percent of all U.S. homes. The signed agreement formally establishes Snipp as a mobile technology supplier for its range of shopper marketing and loyalty solutions.
Under the agreement, Snipp will be providing Kellogg's its SnippCheck receipt processing solution for use in the Kellogg's Family Rewards Loyalty Program. The Kellogg's Family Rewards Program has over 8 million members and is one of the largest brand loyalty programs in the country. As an alternate to its current code-on-pack redemption mechanisms, Kellogg's will be using Snipp's receipt processing solution to enable consumers to take photos of their receipts showing qualifying Kellogg's purchases and have their points automatically credited into their loyalty account.
According to Snipp CEO, Atul Sabharwal, "We are pleased to announce this relationship with Kellogg's and look forward to using our Receipt Processing capabilities to add value to and help evolve their ongoing loyalty program. SnippCheck provides consumers with an easier and more convenient redemption mechanism and allows our clients to create sophisticated promotion programs that can't be done using mechanisms such as code on pack. As we continue to build on our success in the CPG industry, this agreement is yet another testament to our work in the segment."
Please visit the all-new Snipp website at www.snipp.com for examples of Snipp programs.