Net Element, Inc. (NETE) Maintains Lead in Payment ProcessinNet Element, Inc. (NETE) Maintains Lead in Payment Processing via Customized, Industry-Specific Approach
Net Element primarily generates revenues by providing a wide range of transactional services and other payment technologies to SMEs, like the company’s portfolio of merchant vendor clients, where wholly-owned subsidiary TOT Group’s payment processing division, TOT Payments, makes dependable, fast and secure card authorizations easy and affordable. Furthermore, the company’s value-added transactional services allow their merchant vendor clients to accept a variety of other payments in addition to cards, like checks, gift cards and loyalty reward program units in card-present swipe transactions, as well as card-not-present transactions, such as mobile, internet, and phone-based. TOT Payments’ enabling of cashless point of sale transactions and their innovations in the realm of ecommerce and mobile, help the company’s clients aggressively simplify and streamline their payment processing architectures while staying modern and adapting to changing consumer trends, which ultimately results in improved user experience, customer retention, and profitability.
One of the key factors that separates the company from the competition in this space is their wealth of experience in providing customized solutions to specific industries and markets. For instance, in the world of direct marketing the need to submit additional data along with every transaction, and thereby also qualify for the best discount rates possible, creates a unique set of challenges. This particular market is one of the reasons NETE CEO and Director, Oleg Firer, who was born in Ukraine and whose family fled the Soviet Union for America when he was 12, founded subsidiary Unified Payments (acquired by TOT Group in 21013) back in 2007, which was ranked number one on Inc. Magazine’s top 500 list of fastest-growing companies for 2012.
Firer has been in the payments business since 2002, having done a great deal of transactions on the M&A side in both the payments and technology areas and he is the driving visionary behind NETE’s growing umbrella of services, which are marketed through independent sales groups, external sales organizations and other third-party resellers, as well as through a diverse array of in-house marketing efforts. The company also leverages key partnerships that help bring their products and services directly to the SME market, as well as partnering with banks like BMO Harris Bank, N.A. for critical Visa and MasterCard card association membership, which allows the company to settle relevant transactions with merchants. Unified Payments also offers a full range of point of sale solutions for the standard retail markets, whether they are small single shop locations or nationwide chains, and they specialize in providing customized services and products for the healthcare, hospitality, quick service, pay-at-the-pump, and supermarket sectors.
By providing vital account set-up, application processing, chargeback, equipment deployment, fraud detection, merchant assistance/support, risk management and underwriting services to its customers, NETE acts as a one-stop-shop when it comes to payment services. The company’s mobile payments operation and relationships with mobile operators also allows for carrier-integrated solutions and considerably vast geographical coverage, giving Net Element the ability to fully exploit their mobile know-how and continually innovate in the mobile payments and messaging arena, delivering best-in-class options like In-App and premium SMS (short message service), as well as online and carrier billing services.
TOT Group division, TOT Money, is actually one of the top SMS messaging and mobile billing solution providers in the game today and also offers options like direct operator billing, wireless application protocol (WAP), and automated phone billing services to its clients. The company leverages their comprehensive TOT Platform to deliver a wide variety of highly efficient payment processing procedures, allowing clients to fully outsource their payment and risk management. The company’s having fully embraced emerging mcommerce frontlines, like mpoint of sale (mobile point of sale) and other contactless near-field communication (NFC) enabled methodologies, including having developed an app for Apple and Android smartphones and tablets (with the option for an associated secure card reader), through TOT Mobile, has further led to the NETE obtaining a leading position in the ever-changing payments industry.
This tech-driven payments and value-added transactional services specialist group does most of their business inside the U.S., but also has a growing presence in the Russian Federation and Commonwealth of Independent States markets through their TOT Group Russia and Net Element Russia operations.
To learn more about the company, visit www.NetElement.com
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