Yellow Pages Ltd T.Y

Alternate Symbol(s): YLWDF

Communication Services

Yellow Pages Limited is a Canadian digital media and marketing company. The Company offers targeted tools to local businesses, national brands and consumers, allowing them to interact and transact within the digital economy. It offers small and medium-sized enterprises (SMEs) across Canada full-serve access to a comprehensive suite of digital and traditional marketing solutions, such as online and mobile priority placement on its digital media properties, content syndication, search engine solutions, Website fulfillment, social media campaign management, digital display advertising, video production, e-commerce solutions, as well as print advertising. Its media properties, primarily desktop, mobile and print, continue to serve as effective marketplaces for Canadian local merchants, brands and consumers. The Company holds local online properties, including YP.ca, Canada411 and 411.ca. It also holds the YP, Canada411 and 411 mobile applications and Yellow Pages print directories.

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Yellow Pages Ltd

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Post by Kittydayon Mar 16, 2015 9:15am

90 Views

Post# 23524500

Yellow Pages releases YP Dine app.

Yellow Pages releases YP Dine app for Montreal

2015-03-16 07:31 ET - News Release

Mr. Nicolas Gaudreau reports
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YELLOW PAGES LAUNCHES NEW FOOD AND DINING MOBILE APP YP DINE AS COMPANY ACCELERATES CONSUMER MOBILE MEDIA DEVELOPMENT
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Yellow Pages Ltd. has launched YP Dine, a new mobile app dedicated to the restaurant and dining sector. This marks the second app in a series of new consumer mobile media by Yellow Pages, designed to meet the unique needs of specific lifestyle sectors.
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YP Dine joins YP Shopwise, an award-winning smart shopping and deals app, as the second in the lifestyle app offering by Yellow Pages as the company continues its investment in mobile media, its fastest growing segment.
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The YP Dine app helps Canadians make dining choices based primarily on mood and/or activity. These include "happy hour", "weekend brunch", "lunch with coworkers", "late night eats" and "quick dinner fixes" to name a few. The app also allows standard searches for eateries by name or location.
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"Consumer mobile media is a key focus of Yellow Pages in 2015 as we rapidly grow our platforms and audience and YP Dine is the first in a series of new lifestyle apps we'll be issuing this year," said Nicolas Gaudreau, Chief Marketing Officer of Yellow Pages. "In the dining segment, there's a need for a simplified product to help people make new dining discoveries or easily find ideas or suggestions without having a specific location or cuisine in mind. YP Dine offers a content-rich experience that facilitates dining decisions and actions such as reservation and transaction."
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The app also integrates the top picks or "playlists" by local chefs or restaurant owners, sharing their favourite discoveries in local eateries such as dim sum, sports bars, brunch and lunch spots, among others.
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The acquisitions of Bookenda and Dine.TO by Yellow Pages in December 2014 have seen the functionalities of the two services integrated into YP Dine. These include the ability to receive deals available at local restaurants, access and publish reviews, preview menus, and make reservations. The ability to place and pay for orders directly from the app will also be available in future iterations.
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YP Dine is currently only available for Montreal but will be adding Toronto, Vancouver and Calgary content by June 1st and expanding to other cities incrementally. It is available for iPhone and can be downloaded via the App Store or at yellowpages.ca/dine.
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YP Dine joins the Yellow Pages network of digital properties which sees over 1 million visitors each day. Over 50% or $440 million of Yellow Pages' total annual revenues are derived exclusively from digital products and services.