generics sales ramp very fast and with low selling $...still on the rx comparison, one additional key difference is that generics sales ramp very quickly , w--- once they are taken "on board" by the pharmacy...This is true whether a new generic introduction or say when one of nphs traditional generics is accepted by a pharmacy..its not following the gradual life cycle sales model of a brand drug --like rx deals with... Due to the cost and understood substituability , but a newly introduced generic can get 40% of total market share with in one month of introduction.... and again with very little sales effort , relatively, to the medical community... think about that point..pretty amazing actually... My point being , is that I would not compare to RX thinking that it took RX 4 years to get to 14 million sales..... Generics sales should ramp quick..