TSXV:ISD.H - Post by User
Post by
MartinGon Apr 17, 2015 9:03am
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Post# 23639690
Priority post on Mc Donalds
Priority post on Mc Donalds I think what they want to say here is that new CEO is more change driven so this will probably speed up our waittime for the Mc Donalds deal. Im looking forward to see 28 000 smartplayers built into those digital drivetru kiosks. Good luck trying to buy isign under 1$ once that is official
Steve Easterbrook, McDonald's new Chief Executive Officer, sees digital as being a key to their turnaround. Here are a few of his quotes that you may find interesting: "Bring a whole new level of convenience and fun to the world." "There's a high tolerance of risk, progress over perfection." "Let's get out there and try things, let's test things. We can fail fast and spot the successes and scale fast" In 2013, McDonald's hired Atif Rafiq as a Senior Vice President and Chief Digital Officer. He has added dozens of new employees, focused solely on digital efforts, which include enhancing its digital marketing strategy and outreach, as well as developing various social media campaigns on platforms such as Facebook, Twitter and Instagram. He has been quoted as saying: "It's about creating these digital interaction points so we can be smart enough to know where we are in the journey."