First mention of Edgewater's shift towards retail From Mar 28 2014 MD&A:
Also the same period the Partnership with Tutela Technologies was announced
"Additionally, the Company entered into two new market segments and began targeting high density WiFi application in the large retail and large enterprise segments. A growing need for leading retailers to enhance the shopping experience, combined with advances in marketing analytics (i.e. location based services), is driving an increased need for bandwidth dense WiFi networks in retail locations. Edgewater’s WiFi3™solution provides a future proof platform for service delivery not available from traditional, single channel WiFi.”
Always do your own DD. Cheers!