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CORTEXICA - more investment into vz srch leader

[freddie1]

March 15, 2015 Imperial Innovations Group has made a further investment in UK visual search business Cortexica Visual Systems, this time to the tune of $3.45 million (£2.3 million). Cortexica supplies SaaS-based visual search technology and is headquartered in London with offices in New York and San Francisco. Cortexica works with businesses in the retail sector and helps them increase transactions through mobile and ecommerce platforms. Cortexica’s core product is findSimilar, which returns “inspiring products” from a retailer's digital inventory when customers submit a photograph of an item they want with their mobile device. In recent months the company has signed up a number of major traditional and online retailers, including Macy’s, Very.co.uk and Zalando as customers. Cortexica says the latest Imperial Innovations investment will be used to “complete the development of next generation products”, due for release this mid-year, and also for an expansion into the Asian market.