RE:RE:IBM w/ Facebookand the beauty of it is, when using snipp, brands can see how many consumers participated in the promotion, so its simple to see the value. with tv ads or google clicks, very difficult to close the loop on if your ad actually worked (the spray and pray as atul says)... so snipp very likely looks great since no real comparison yet, then later on they look even better as folks get more accustomed to using the receipt pictures etc