Pawsitive - best new product VANCOUVER, BRITISH COLUMBIA / TheNewswire / May 7 2015 - Naturally Splendid Enterprises Ltd. (the "Company") (FRANKFURT:50N) (TSX VENTURE:NSP) (OTC:NSPDF) is pleased to announce that its all-natural pet care line branded under the Pawsitive FXTM, has been awarded Best New Product at its debut at the Calgary Pet Industry Trade Show on April 26th, 2015. The annual event, organized by the Pet Industry Joint Advisory Council of Canada (PIJAC Canada) draws together manufacturers, distributors and retailers from all over Alberta, Northwest Territories and beyond.
Pawsitive FX(TM) is the second retail brand Naturally Splendid has launched, the first retail line being NATERA(R), a hemp food line consisting of hemp seeds and hemp protein. NATERA(R) is distributed by several distributors including Canada's largest natural products distributor Purity Life. Company CEO, Craig Goodwin reports, "It has been an auspicious start for Pawsitive FX(TM). To be awarded best New Product in our debut trade show is a strong signal of consumer demand for this line. We look forward to discussing national representation of the Pawsitive FX(TM) line with several significant North American Distributors.
According to American Pet Products Association, pet care product sales in 2014 for the United States were over $58,000,000,000 US and in 2015 are estimated to be over $60,000,000,000 US.
PIJAC originated in the USA in 1971. PIJAC Canada officially came into effect in March of 1988, to provide industry representation on Canadian legislative issues, initially at the municipal level and later at provincial and national levels. Afounding member of the International Pet Advisory Council (IPAC), PIJAC Canada focuses its efforts in three key areas; Information, Education and Advocacy and is considered the unified voice of the Canadian pet industry.
The Calgary Pet Industry Trade Show is one of four industry events arranged by PIJAC Canada throughout the year, focusing on different regions across the country. The New Products Competition is voted for by the visitors themselves and seen as a good indication of retailers' confidence in the product.
The PawsitiveFXTM line currently consists of three topical hemp-oil enhanced balms aimed at dog owners who want to maintain optimum health for their pets. Happy PawsTM moisturizes and conditions the pads on dogs paws. It also helps with healing dry, chapped and cracked skin. Strong PawsTM is a nourishing wax formulated to provide protection against the elements. Used year round, it is aimed at the outdoor dog that has to contend with hot, cold, dry damp, sandy or dusty conditions. Happy SnoutsTM is a soothing, moisturizing and healing balm for the nose and is getting a lot of interest from groomers because of its ability to keep a dog's nose in great condition. All three products are made in and distributed from the Greater Vancouver area using natural, ethically sourced ingredients.
Going forward, the PawsitiveFxTM team is continuously monitoring pet industry trends and evaluating opportunities for expanding the range.
About Naturally Splendid Enterprises Ltd.