RE:RE:RE:RE:Small deal metricsThis is why Dalsin said he rather do 4 deals at 10M each than do 1 deal of 40M. He said the payback on the 4 deals is better due to them being usually cheaper to acquire and their databases have a single-product focus. Phm will get a larger bang for its buck. That's why they haven't abandoned the small deals for the larger ones.