TORONTO, ON--(Marketwired - Jun 3, 2015) - Technology and data company, Engagement Labs (: ), creator of theeValue™ score, today announced that Rethink Canada, a top independent creative agency based in Vancouver, Toronto and Montreal has become an eValue subscriber.
eValue is Engagement Labs' flagship SaaS analytics suite of software tools that measures a brand's' social media and digital marketing efforts. Designed to offer on-demand intelligent data, eValue, examines performance on social media properties such as, Facebook, Twitter, Instagram and YouTube and provides a single eValue score, which is benchmarked against 75,000 brands.
"Today, brands are looking for actionable intelligence from their advertising and marketing agencies that demonstrate a deeper understanding of their audience," said Bryan Segal, CEO of Engagement Labs. "Rethink is using our eValue tool to gain data driven insights that will assist in their creative process, strategy work and execution for their clients," continued Segal.
"We are excited to leverage the insights we will obtain from utilizing Engagement Labs' eValue tool to further enable our agency to deliver clients irrefutable human insights; all derived from real data," said Darren Yada, Head of Digital Planning at Rethink. "At Rethink, we pride ourselves on our in-depth experience and range of expertise to provide all our clients with innovative solutions for every aspect of their business from strategy, advertising and design, to social, digital and product innovation," noted Yada.
About Engagement Labs
Engagement Labs' eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brand's' social media and digital marketing efforts. It's composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ handpicked and verified brands.
The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users.
Engagement Labs (: ) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York.www.engagementlabs.com / www.evaluesuite.com
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