GREY:SMDWF - Post by User
Comment by
todaypartlycloudyon Jun 11, 2015 1:28pm
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Post# 23820995
RE:With so much "good news" on VID
RE:With so much "good news" on VIDLikely a bigger shareholder fed up or simply wanting out. For me, I'm buying at these levels. VID is in the right place at the right time. Short term SP fluctuations are hard to watch sometimes, but don't take your eye off the big picture.
The major native mobile video players are actively rolling out their offerings, with estimates thatFacebook could sell $700m worth of auto-play native video ads in 2015and that’s not counting Instagram which has yet to publish numbers. Meanwhile Twitter is testing autoplay video for iOS, Snapchat is gaining admiration for what it is achieving with mobile native video and Yahoo is rolling out an entire raft of mobile video ad programmes.
So if you want to see where video advertising will be in the next 10 years, don’t look to specific ad formats. If anything, the next 10 years will see the end of specific formats. It will be around how to use the most compelling format – video – in the most popular devices – mobile – in the most sophisticated way – native. Here’s to the next 10 years of video advertising.
https://www.thedrum.com/opinion/2015/06/10/next-10-years-video-advertising-dont-expect-specific-ad-formats
MoeSizlack wrote:
Why does it keep going down? thx.