OTCQX:MRVFF - Post by User
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geos571on Jun 15, 2015 10:30am
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RE:Detailing Coverage
RE:Detailing Coverage Pharmaceutical Sales: Reps Visit 250 Physicians Each Month
DURHAM, N.C., June 25 /PRNewswire/ -- Today's pharmaceutical sales reps visit between 110 and 250 physicians per month, according to a new study from pharmaceutical intelligence firm Cutting Edge Information. Average physician visits per month vary by territory size, portfolio and mirroring strategies. Physicians, however, have always been a disjointed market, bearing no formal grouping aside from therapeutic area distinctions. "Pharmaceutical Sales Management: Conquering the New Marketplace," available at https://www.pharmasalesmanagement.com , contains more than 250 metrics and is the most up-to-date, comprehensive pharmaceutical sales strategy report on the market. The report includes sales budgets, staffing, strategies and tactics from 17 top pharmaceutical companies including Pfizer, Merck, AstraZeneca, Eli Lilly, Novartis, and Aventis. "Pharmaceutical reps face difficult obstacles in the doctor's office," said Eric Bolesh, senior analyst at Cutting Edge Information. "With new sales rep guidelines and codes, along with office managers who limit physician access, reps must develop strategies to visit more physicians and make more quality calls." One company's district manager encourages reps to identify and qualify new leads with non-target calls. As long as these calls do not distract reps from their prescribed targets, reps should do all they can to maximize their territories' potential. The sooner a rep makes contact with an up-and-coming doctor, the easier it is for that rep to maintain access. "Pharmaceutical Sales Management: Conquering the New Marketplace" showcases the following key metrics to help companies allocate resources and optimize sales force performance: * Sales force budgets for primary care and specialty divisions * Sales force spending per rep and per product * Total sales force headcounts by company * Average number of products for primary care and specialty divisions by company * Sales force growth projections * Initial and ongoing training hours per rep To download the online summary of this 159-page report, visit https://www.pharmasalesmanagement.com . For more information on this report, contact Jan Blanchette at jan_blanchette@cuttingedgeinfo.com or
919-220-3432. June is Cutting Edge Information's End-of-Quarter Sale. Call
919-403-6583 for special pricing on this and all other reports. Find out more at https://www.CuttingEdgeInfo.com . Cutting Edge Information is your one-stop shop for pharmaceutical industry research. Our reports will help your team build pharmaceutical marketing budgets and plans, optimize your alliances, and maximize lifetime customer value. Move ahead of your competition with information from the cutting edge. For more information, call
919-403-6583 or visit https://www.CuttingEdgeInfo.com .