RE:RE:RE:RE:EuropeMy take on this, is that it is not an "either/or" issue. All good companies have a communicaiton strategy on how to deal with external parties, clients, investors, partners etc. There is a role for all types of communicaiton, PR, social media, email, phone call etc. The strategy would normally outline what type of statements can be said in what form of communicaiton. Posters on this board have said what's needed is a marketing stratgegy....true, but also what I don't see from SIO is a consistent strategy on how to communicate to us and others...perhaps they have one, but I don't see it. If this was in place (assuming it isn't) then we may see a more consistent use of PR, social media etc.