RE:RE:RE:Going up is what I care about MARKETING - BUILDING 3DGO!(TM)'S AWARENESS
In order to build the awareness of 3DGO!(TM) to 3DTV owners in North America, SENSIO has begun working with its studio and consumer electronic partners on various joint marketing efforts. On the studio side, the purpose of these efforts is to reach out to 3D movie fans in order to inform them of the availability of these titles in 3D on 3DGO!(TM). The first two such announcements have been done recently on the "SpongeBob SquarePants Movie" Facebook page for the movie "Sponge Bob - Sponge Out of Water" and on the "Star Trek Movie" Facebook page for the movie "Star Trek - Into Darkness". These two pages have respectively 849K and 3.29M likes, providing significant exposure for 3DGO!(TM). SENSIO has already begun discussions in order to expand these awareness efforts to more movies (including the new 3D trailers program), to more studios and to more platforms.
For their part, the joint efforts with consumer electronics partners aim at raising awareness of the availability of 3DGO!(TM) to their smart 3DTV owners. Numerous such initiatives have been implemented with LG such as 3DGO!(TM) banner-adds in the LG Store and trailers of 3DGO!(TM) movies in the 3D section of the LG store. These efforts have contributed to the strong performance of the 3DGO!(TM) app which has become the 27th most downloaded app of all times on all LG smart TV's (2D and 3D) in only a few months and by being only available on 3DTVs. SENSIO plans on expanding the same efforts to more manufacturer and to add new initiative
s as well.
Lastly, SENSIO is leading its own marketing efforts to build awareness of the 3DGO!(TM) store including a digital marketing campaign and a planned 3D theatrical campaign. This later campaign consists of a thirty second 3D advertising that will play before every screening of a specific major new 3D movie across a vast number of 3D screens across the United States. The 2D version of the advertising will be available on 3DGO!(TM)'s Facebook page starting July 3rd. Movies currently being considered for this advertising campaign are expected to generate exposure to between 1.7M and 2.8M viewers each.
"It is finally coming out time for 3DGO!(TM) and SENSIO with its partners are ready to let 3DTV owners across North America know that they now have an easy way to get access to the best selection of 3D movies and get the most out of their 3DTVs.", said Mr. Routhier. "Our recent efforts and the impressive performance of the 3DGO!(TM) app on the LG smart platform have encouraged us to push further and expand our awareness efforts to more 3DTV owners out there. In the coming months, we will become far more vocal and we expect our awareness efforts to be a major driver of new registered users on 3DGO!(TM)".
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