Somedia CEO
mentioned, in the last few months, that VID scalable videos were not the reason why the company was not growing as fast as it should. Eighteen months ago, the internet business were not into videos that much. Now, it has completely changed. It's growing at lightning speed. The big challenge for VID, is to get notice by the huge market of small to medium companies that aren't aware that it's possible to join the big companies with affordable videos. Most of them don't know that Somedia can provide them with good content videos, that are three, four times cheaper (price) than the local videographer could provide them with. Since May, the company made some huge changes to get notice. First of all, they hired M. Derek Shater and also hired the The Howard Group as its strategic investor communications advisor. The Howard group was offered a one year contract for $90K. That means our CEO knew he needed help with investors relationship, because of its growing potential in the coming quarters. Naming M. Sather has our new CRO, was one hell of a smart move. He's specialized in mobile marketing and He has enough experience now, to bring us at the next level. In the last two companies he worked for, he was able to turned them within 18 months. With VID, it will be faster, since we already have partnership with Google, Yellow media and FB. To all VID investors, have a nice weekend and be prepared for 3 excellent NR in August. We are less than 2 weeks from a new real good upside momentum. I will leave you with this.........Chief Revenue Officer Mobify December 2013 April 2015 (1 year 5 months)Vancouver, Canada Area Mobify is an enterprise SaaS platform that helps Internet Retailers with over 100M of online revenue deliver exceptional mobile shopping experiences. Our team worked with Ann Inc. (Ann Taylor & LOFT), Crocs, Superdry, Garmin, Tommy Bahama, Carnival Cruise Lines, Outrigger, Vineyard Vines, BET, Coastal Contacts, Leading Hotels of the World, British Telecom, Bosch Siemens, Theory, Stella & Dot, Petflow, Chewy.com, Beyond the Rack, Idelli, WH Smith, Matalan, Charles Tyrwhitt, L'Oral (Lancme), Nordstrom (Nordstrom Rack & HauteLook), and Luxottica (Glasses.com) * Global leadership of the Mobify sales and Marketing team including 25 team members in marketing, sales, business development, and strategic partnerships * Built a high growth team that tripled our historical growth rate of SaaS ARR to over 100% YOY growth * Delivered a nearly perfect 99.8% accurate revenue forecast while improving the win rate from 5% to a 38% * Lead the globally expansion into to the UK market * Architected our entire technology stack and the lead to revenue process and its ongoing optimization and refinement. * Drove significant organization improvement by implementing Target Account Selling, Pragmatic Marketing, and the CEB Challenger sales and marketing methodology. Chief Revenue Officer Recombo Inc. May 2012 December 2013 (1 year 8 months)Vancouver, Canada Area A rapid customer onboarding platform for the financial services industry including solutions for electronic payments and banking, leasing, wealth management and insurance. Our team worked with Global Payments NA and UK, Elavon, Mercury Payments, Digital River, TSYS, Vantiv, BBVA, EVO, Foresters, Transamerica, Canaccord Genuity * Transformed the way sales and marketing worked and the way they worked together to improve revenue performance. * 264% increase in return on sales and marketing expenditures, 358% increase in annual recurring revenue bookings * Restructured sales and marketing and realized a 7% reduction in staff cost * Optimized go to market strategy, messaging and distribution channels resulting in a 48% reduction in spend.