The National Hockey League has signed a six-year partnership with MLBAM in which MLBAM and Major League Baseball’s overall media division will now operate the NHL’s digital operations, streaming services and NHL Network, according to multiple sources.
The deal, valued at more than $1.2B over the course of the contract, will also give the NHL a 7-10 percent equity stake in MLB’s digital arm. MLBAM will take over operations of the websites of the league and its 30 clubs, all mobile applications, and its GameCenter Live streaming video service. The NHL had previously used NeuLion as its digital vendor for the past seven years.