News Realease Lingo's ELL licenses Campus to Colombian munic
Ticker Symbol: C:LM
Lingo's ELL licenses Campus to Colombian municipality
Lingo Media Corp (C:LM)
Shares Issued 27,379,177
Last Close 8/12/2015 $0.26
Thursday August 13 2015 - News Release
Mr. Michael Kraft reports
LINGO MEDIA'S ELL TECHNOLOGIES SECURES ENGLISH LANGUAGE TRAINING CONTRACT WITH COLOMBIAN MUNICIPAL GOVERNMENT
Lingo Media Corp.'s subsidiary ELL Technologies Ltd. was selected by the Palestina municipal government in Caldas department, Colombia, to provide its English language training products. Colombia is undergoing a systemic transformation of English language teaching. The government has issued a mandate to improve the language skills of its citizens, and to support bilingualism and social and economic progress at the national, regional and municipal levels. A long-term goal, this is viewed as critical to developing a workforce equipped to compete in the globalised economy of the twenty-first century. According to the Organization for Economic Co-operation and Development (OECD), between 2007 and 2011, the country's total education spending increased by over 43%.
"We are very excited about the market opportunity for our products in Colombia and believe that the young adults' market segment has significant growth potential," stated Michael Kraft, President & CEO of Lingo Media. "The Colombian government is arguably the biggest proponent of English language training in Latin America and is firmly committed to investing in the future of its people. Products and services provided by ELL Technologies will empower learners and provide increased quality of education and further accessibility."
ELL Technologies' sale of licenses of its Campus general English language learning program to the Palestina municipal government marks the first sale of Campus in Colombia. Campus is a general English product that has been designed for young adults from junior middle school through to undergraduates (ages 13 to 22 years) but can extend to adult learners as well. It incorporates grammar into communicative learning activities and features real world lessons that represent a wide variety of media genres. There are over 350 learning hours including extensive interactive listening activities.
"Our team continues to work diligently on developing, refining and expanding our digital content library, program applications and learning tools. With Campus completed and launched, we are able to provide a wider base of learners with a platform to further their language learning development," commented Gali Bar-Ziv, President & CEO of ELL Technologies. "Securing another government contract adds further recognition to our brand and our products as we continue to build our sales pipeline in Colombia and across Latin America."
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