Naturally to sell PawsitiveFX at Bone & Biscuit 2015-09-03 09:14 ET - News Release
Mr. Craig Goodwin reports
PAWSITIVEFX (TM) PET CARE LINE SECURES NEW RETAIL RELATIONSHIP AND EXPANDS WITH ANIPET'S DISTRIBUTION
Naturally Splendid Enterprises Ltd.'s all-natural pet care line, PawsitiveFX, has secured a retail relationship, through its Western Canadian distributor, Anipet Animal Supplies, with the Bone & Biscuit Company.
The Bone & Biscuit Company opportunity was secured at Anipet's dedicated buyer show earlier this month, where it took orders for PawsitiveFX products from upward of 15 new stores on the day, before counting the Bone & Biscuit Company's stores. The final number of new outlets for PawsitiveFX will be determined during September after Anipet produces its final report from the buyer show. The Bone & Biscuit Company's mandate is twofold: firstly to provide high-quality natural products to discerning, health-conscious pet owners and secondly to aggressively expand its reach by opening five to 10 new stores every year. The chain opened its first store in Edmonton, Alta., in 2008 and has grown to 18 outlets. At the time of writing, it has three more stores coming soon, which will bring the total number to 21. This approval for listing the PawsitiveFX pet care line in its stores places brand (based in Burnaby, B.C.) in an expanding, dynamic retail chain, perfectly aligned in terms of audience and strategy.
Lee Drescher, chief executive officer and founder of the Bone & Biscuit Company, said: "Our customers come to us because of our reputation for supplying high-quality natural products. The PawsitiveFX line fits perfectly within our offering and allows us to provide customers with a superior natural skin care solution for their pets."
Andy Birchall, brand manager for PawsitiveFX, said: "This is yet another exciting new opportunity for our brand and further confirmation of Anipet Animal Supplies' position as the premium distribution partner for Western Canada. The Bone & Biscuit Company has a great reputation and a fantastic range of products. Our line will fit beautifully into their current offering and allow us to continue to grow our loyal customer base within Canada."
Naturally Splendid CEO Craig Goodwin reported: "The pet industry in the United States is a $60-billion-a-year industry. We are committed to delivering the same high quality of products to the pet market that we have developed for human applications. Additionally, we see a multitude of pet product opportunities for our plant-based ingredient line, including HempOmega, which is available through our B.C. ingredients division. Securing clients such as the Bone & Biscuit are the fundamental steps that will see the Pawsitive FX line prosper."
We seek Safe Harbor.
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