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titanicleseron Sep 10, 2015 2:44am
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Technology to watch: Mobile visual search has IT implication
Technology to watch: Mobile visual search has IT implicationhttps://www.fierceretail.com/retailit/story/technology-watch-mobile-visual-search-has-it-implications/2015-09-09
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Neiman Marcus, JCPenney, Target and Toys R Us are just a handful of the retail names now using mobile visual search in some form. Expect a flurry of announcements in the coming weeks as many more try to make Black Friday more mobile friendly with printed materials made shoppable via mobile devices.
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Currently, just a small fraction of consumers are engaging with mobile visual search. Shoppers are interacting with the feature roughly 3,000 times a day for retailers using visual search technology by Slyce, according to Slyce President and CEO Mark Elfenbein.
"We're not trying to take over the world at this point, but if you can get that something is being used thousands of times a day, there's enough statistically there, at this point, to show there's a significant trend moving toward visual search, generally speaking," he said.