Fresh Promise Foods, Inc. (FPFI) CEO Featured in Exclusive Q Fresh Promise Foods, Inc. (FPFI) CEO Featured in Exclusive QualityStocks Interview
QualityStocks today announces the availability of a new audio interview with Kevin Quirk, CEO of Georgia-based health and wellness company Fresh Promise Foods, Inc. (OTC: FPFI), and president of wholly owned subsidiary Harvest Soul. The interview can be heard at www.QualityStocks.net/interview-fpfi.php.
FPFI initially began as a holding company in the organic consumer product space seeking to acquire and build companies centered on natural, healthy products. After exploring various options, management fine-tuned its strategy to a more direct and immediately advantageous approach by launching its own subsidiary, Harvest Soul.
“So rather than going out to find the perfect company, we decided to build the perfect company, and we built Harvest Soul,” says Quirk.
He then discusses the company’s product line, which includes currently available Harvest Soul Chewable Juices, as well as several other products that are ready for launch. As confirmation of growing demand and market value of organic, non-GMO and healthy juice products, Quirk points to Coca-Cola’s recent $90 million purchase of a minority stake in Suja Juice, a relatively young U.S. organic juice company.
“We feel [Harvest Soul] is at the stage that Suja was a couple years ago, and we have this litany of products that are ready to go — that we think is going to be a ballistic missile… thus making other companies look at us [being in] a place that they would love to get involved with, whether it be a direct equity investment into Harvest Soul or participate in the growth by buying our stock,” Quirk states.
After recapping Harvest Soul’s Organic Chewable Juices products, which blend at least 15 fruits and vegetables with bits of seeds, nuts and berries for a concentrate-free, no sugar added nutritious drink that promotes healthy digestion, Quirk offers insight into FPFI’s management team.
As a 20-year veteran in the consumer product industry, Quirk has extensive experience in various managerial roles at some of the beverage industry’s biggest brands — including Coca-Cola and Anheuser Busch — where he developed skills pertinent to FPFI’s business model. Quirk is supported by a team of highly experienced leadership professionals that contribute key aspects to the company’s vision.
Quirk next describes FPFI’s 2015 achievements, which include launching a new company and new category in chewable juices, the placement of its Organic Chewable Juices line in Whole Foods, and several other milestones.
Wrapping up the interview, Quirk explains the company’s plans for the remainder of the year and into 2016 as it expects to benefit from the successful execution of product launches, branding, packaging and distribution.
“We just want to make sure that we seed our products over the next four months so that when we move on to 2016 we have a really strong base to start growing and really kind of doing what our expertise is — and that’s performance management and moving the needle,” says Quirk.
Looking ahead, he says investors should watch for FPFI to focus on increasing the value of the company and strengthening both FPFI and Harvest Soul brands.
For more information on the company, visit www.freshpromisefoods.com
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