RE:Yappn this am...Yappn Powers Largest Social Media Network for German Football -- Fanorakel.com Global Language Expansion
Ticker Symbol: U:YPPN
Fanorakel.com available in English to support growing global market for The Deutsche Fuball League
NEW YORK, Sept. 24, 2015 (GLOBE NEWSWIRE) -- Yappn Corp. ("Yappn" or "Company") (OTCQB:YPPN), a leader in real-time language technology and translation services, is pleased to announce that Fanorakel AG ("Fanorakel"), Germany's largest social media network for German Football, has expanded its mobile and online experience in English (fanorakel.com/en), as its first expansion language, in conjunction with the release of its iOS and Android English apps supported by Yappn's technology. Fanorakel is also available as a premium app on the LG TV Smart Hub and will also look to expand its language presence with second screen global content. The parties have initially agreed to a revenue share program as Fanorakel broadens commercialization and will then look to expand their relationship as announced on December 8, 2014.
Fanorakel continues to expand its real-time services globally as the popularity of German professional Football grows and the parties will also increase Fanorakel's global social engagement through Yappn's multilingual engagement tools and Yappn's agency agreement with HootSuite to reach global fans, in their native languages, through various social media outlets around the world.
As announced in 2013, The Deutsche Fuball League and 21st Century Fox have a global media rights deal beginning in the 2015 2016 season that will make the German league available to Football fans throughout North America, South America, Europe and Asia.
The deal includes over 80 countries including the United States, Canada, Brazil, China, Indonesia and Japan and includes all 306 Bundesliga matches, DFL Supercup, and Bundesliga Relegation Playoffs. According to Sporteology.com, association football, commonly known as football or soccer, is the world's most popular sport, with 3.5 billion fans all around the world and played by 250 million players in over 200 countries.
Franz Dillitzer, CEO of Fanorakel said: "Our site is designed to have real-time interaction with our fan base that expresses their opinions about specific sport related topics. Our reservation in translation services from German in the past was losing the contextual relevance of the sports terminology. Yappn has given us the ability to create our customized lexicon while translating it in real-time, giving our fans a respectful and true experience in English, without losing the true meaning of our messaging."
Since first announcing the relationship, Fanorakel has been focused on the testing and integration of its English platform while upgrading its technology platform to manage multiple languages with Yappn. To better allow Fanorakel to focus its resources on growth of its offering to a worldwide audience, the parties have initially agreed to work together on building a larger audience and a revenue share program. The parties are also working on a definitive agreement to expand the scope of their relationship to include a potential Joint Venture relationship as originally announced. The scope of the Agreement would be to expand offerings across both the global Football / Soccer market and other leading professional sports opportunities through both Fanorakel and Fan Oracle.
"Fanorakel has built an impressive Social Media presence with 4 million followers in different social media platforms, all in a single language, German. Yappn is looking forward to supporting their goal to globalize their offerings as German Professional Football is available in over 80 countries starting this season and create new and engaging activities for fall around the world, through Yappn's commercial, revenue driven platform," stated David Lucatch, Founder and CEO of Yappn.