RE:Ouch, looking at some here ya think we should all be I think the real question here should be how many rentals would it take for SIO to break even, and how far are they from reaching that number.
Here's a simple, non-scientific calculation. You be the judge.
Let's say the average price of a movie on 3DGO is $5.37 (prices range from $3.49 for aquarium pictures to $6.99 for the latest blockbusters, with older studio movies priced at either $4.99 or $5.99). That does not take into account any welcome offers such as 30% off or $0.99 movies.
SIO's net loss for 2014-2015 is $2,023,324. Divide that by the average movie price, and that means SIO would need to rent 376,783 movies to break even, give or take a few thousands. Now, how many movies were actually rented over 2014-2015? Financials say the rental revenue was $90,992. Divided by the average price, that means there would have been approximately 16,945 rentals. That means SIO would need to be getting a bit over 22 times more rentals over a year than it is getting now to possibly break even. Keep in mind that this is according to the current figures on licensing activities, which are currently SIO's main source of revenue. I'll leave it up to you to calculate how many rentals it would take with less or no licensing.
By the way, you've probably noticed that SIO always talks in terms of users, not rentals. The financials PR says there are 28,112 registered users. Considering my rentals estimate, that means each user might rent about 0,6 movies a year. Supposing that this ratio always remains the same regardless of the number of users, that means SIO would need about 625,088 registered users to reach the magic number of rentals.
I know it's a very basic calculation that does not take a lot of more complex details into account, so please correct me if you think I'm wrong. I'm not stating my opinion on whether or not SIO can reach these numbers, I'll leave you all to make your own conclusions. Also, my understanding is that the 2014-2015 financials are mostly Vizio, Panasonic and very little of LG (no Samsung), so the next quarters might give a better indication of how SIO fares regarding that objective.