I liked the conference call.....Ensing seems to be moving forward methodically by first setting things up on just the Philips TVs to find just the right price point and content before expanding to all the other available TVs and set top boxes. I was sort of hoping they were moving faster so the numbers would show up faster but once again he seems to be doing things the right way. It's much easier to fine tune everything on a small scale first. One thing he said is that they will be able to TELL us publically how many subscribers they are getting. The more subscribers the better the numbers so we may be able to get more news flow now rather than having to wait for financials to come out every 3 months.