RE:RE:RE:RE:There's too much emphasis on the quarter....@Ham
just guessing here. The big boys/ Pelco and panasonic have caught up to them in the 2-5 mega pixel offerings. Arecont and axis are all equal as well
yes AVO has some nifty high power units but they are not the bread and butter as few people buy them, a niche offering.
so, guessing they are now doubling down on sales efforts to try and beat them not so much on product but on being in the face of clients. Also, as their sales force expands and learns who is out there, thy need and want to build relationships.
again, I am not from AVO but do work and know the types and volumes of clients they must approach
anothe factor is, all the departments and corporations are switching over from analogue to MP so a great deal of nervousness from clients ( especially fed who take ten times as long to decide) so that means more hand holding.
hope this helps, it may explain their raise in sales costs. If I am correct, then it's all normal and they simply have to stay at it, gazillions in money to be made with all these upgrades, they just need to edge out the old boys with 30 year relationships. I beleive they can do it. They have some really keen and smart people in sales, engineering support
hope analyst who are not just water boys understand this companies potential