Very inexpensive marketing tactic to grow fantasy sports divMD&A says:
As at September 30, 2015, 5050 Central’s system operates in 285 venues and sells 535,000 tickets monthly, reaching more than 100 million sports fans annually. The Company expects these numbers and audience touchpoints to continue to increase. 50/50 ticket sales will become a marketing tool via advertisements on tickets, which provides the Company with significant reach to sports fans and gaming enthusiasts.