Legacy Ventures International, Inc. (LGYV) Spreading the Mes Legacy Ventures International, Inc. (LGYV) Spreading the Message – ‘Boxed Water is Better’
“Boxed Water is Better.”
It’s a simple sentence that represents a powerful message about the environmental impact of the bottled water industry. Landfills across the United States are overflowing with more than two million tons of discarded water bottles, and this plastic packaging will take more than 1,000 years to biodegrade, according to the Santa Clara Valley Water District. Despite the environmental concerns, the national bottled water industry is thriving. According to a study by Statistic Brain Research Institute, annual spending on bottled water in the U.S. was estimated at $11.8 billion in 2014. That’s roughly 167 plastic bottles per person each year!
While major beverage companies such as PepsiCo (NYSE: PEP), Coca-Cola (NYSE: KO) and Nestle (OTC: NSRGY) continue to capitalize on the performance of the bottled water market, a company in Grand Rapids, Michigan, is on a mission to minimize the impact of portable water solutions with a tried and tested packaging formula that’s just simple enough to work. Boxed Water Is Better LLC publicly launched Boxed Water in March 2009. Boxed Water is packaged in a 100 percent recyclable carton that has less than half of the carbon footprint of a PET bottle. To date, the company has secured placement in a variety of popular shopping destinations – including Costco (NASDAQ: COST), Whole Foods Markets (NASDAQ: WFM) and Kroger (NYSE: KR).
While Boxed Water Is Better LLC continues to make progress toward cracking the bottled water industry in the U.S., a similarly sized opportunity is available in Canada. The Canadian distribution rights for Boxed Water are held by RM Fresh Brands, which was acquired by Legacy Ventures International, Inc. (OTC: LGYV) in October.
According to a report by the Canadian Department of Agriculture, annual per capita consumption of bottled water increased by more than 107 percent from 1999 to 2009, accounting for roughly 10.6 percent of all non-alcoholic beverage sales in 2009. In the months to come, Legacy will look to capitalize on this market performance by offering an ecofriendly alternative. Currently, Legacy is focused on increasing brand awareness across Canada through the use of viral, event-driven marketing campaigns. Recent partnerships with major events such as the Toronto Film Festival and Holt Renfrew’s Holiday Kick Off have illustrated the massive potential of this strategy.
As the Boxed Water brand continues to gain steam in both domestic and international markets, Legacy is in a favorable position to realize sustainable financial growth. For prospective shareholders, ongoing efforts to disrupt the Canadian bottled water industry with a more environmentally conscious alternative make Legacy an intriguing investment opportunity moving forward.
For more information, visit www.legacyventuresinc.com
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