RE:RE:RE:RE:RE:New website for BedrocanIndeed, a bit more content from the research point would be great and could actually help with the SEO since the more words and pages on a site the more possiblities to end up in a google search for. On the technical end most of it, is just back end stuff web stuff adding certain keywords to pages and optimizing the site for keywords and SEO a bit more, maybe a bit of "contetn re-writing" to help trigger certain key words on the google searches within the content of the pages.
And yes they do need to be avaiable on all channels and I'd say they are doing a good job of that. All of the Canopy brands have good social media channels and are updated. Then tweed spoonsoring events like the Canabis cup are other great ways of outreach into that community.
The thing I love most about this company is those "channels" of out reach that they do have, while Bedrocan and Tweed are both medicinal now. Tweed has that "hipster" and "stoner" kinda vibe to it's branding that is perfect for the rec market. Then you have Bedrocan with the more "professional" and "medical" brand perfect for serious Dr.s and more professional types to use.